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Promoting Safety in Our Community

Promoting Responsibility in Our Communities highlights the numerous programs beer distributors provide to promote alcohol safety and education across the nation. Just as alcohol regulations vary from state to state, so do distributor-sponsored responsibility programs. All of the programs, however, share a common goal: to promote safety in the communities where our families live, work and play.

Distributors play a critical role in the effort to eliminate drunk driving, alcohol abuse and the underage purchase and consumption of alcohol. We take steps to ensure the safe and legal sale of malt beverage products and fight efforts to weaken regulations that exist to provide a safe and orderly marketplace.

Programs that Promote Responsible Consumption

Within the regulatory framework, beer distributors provide not only choice and value in their products but also participate in a wide variety of programs that promote responsible consumption. Programs range from providing free taxi rides home for bar or restaurant patrons to sponsoring alcohol-free after-prom events and producing educational materials to help parents talk to their children about underage drinking. Distributors also promote alcohol education initiatives, such as inviting guest speakers to schools and community centers to share their personal experiences involving alcohol.